Many people ask me what type of single word would one use to describe all the different things that I've been doing. I do architecture, interior design, graphic design, product design. I write fables for children called 'Working Fables: Collection of Design Tales for Sceptic Children', I organise exhibitions and; lectures and many things of that nature. And I think that the only word that would unite it is 'invention'. I am interested in architecture and not really from the professional and traditional way but I'm interested as a domain for invention and my main concern is to try to go to the essence of a problem and give an essential answer if possible. The problem talks to me, the site talks to me, the materials, the people involved, talk to me and hopefully the answer is one that comes actually out of the root of the question. Now because I do so many things, it's sometimes easier to distinguish, just to make it easier for other people to understand, between two personas. So I have invented Emilio and I have Ambasz. And Ambasz is the one that makes the products and graphic design, and Emilio is the one who does architecture. The two of them used to collaborate and they did together a few things.

For example, many years ago in 1967 when they designed a poster for Geigy, a three dimensional poster, their concern at the time was, rather, finding the space that exists between two pieces of paper. This is a three dimensional poster which is die-cut. It was done to celebrate the achievements of the Geigy Company as a great patron of graphic design. Geigy is a Swiss company - and the "G" of Geigy really stood for the "G" of graphics. It was really one of the first three dimensional packs of posters. It was also a poster that appealed to the notion of the user as the one that finalised the design because the user would turn the "G" around and give different configurations.